Spark Paws | Julia Balling

Our dogs aren’t just a part of our families,

they’re an extension of us

AD: Julia Balling

CW: Julia Balling & Jeremy Olson

Strategy: Jeremy Olson

Spark Paws, a dog clothing brand caters to millennial pet parents who want their fur loved ones to be as well-dressed as themselves. The problem is their market is very saturated, and Spark Paws struggles to stand out.

Our research showed that over half of k9 owners will travel with their pet in the coming year -

but traveling is very stressful, and almost nowhere is more hectic than the airport.

Flying with your dog puts you at ease, but your dog deserves comfort too.

Spark Paws looks to make the friendly skies even friendlier by making it a no brainer decision to bring your dog on your next flight. In partnership with Away Luggage, Spark Paws dog clothing will introduce specialized luggage for dogs that will contain everything they need to have a first-class time.